Privacy Policy
Last updated: 28/05/2026
This privacy policy explains how The Crafted Garden collects, uses, stores, and protects your personal information when you use our website.
We are committed to protecting your privacy and handling your personal data fairly, lawfully, and transparently.
1. Who we are
The Crafted Garden is operated by Jael Afonso.
You can contact us at:
Email: thecraftedgardenflorist@outlook.com
Location: North Somerset
For the purposes of data protection law, The Crafted Garden is the data controller of your personal information.
2. What personal information do we collect
We may collect the following information when you use our website or contact us:
Your name
Your email address
Your phone number, if provided
Your message or enquiry details
Any information you choose to send us through forms, emails, or messages
Website usage information, such as pages visited, browser type, device information, and general location data
Cookie and analytics data, where applicable
We only collect personal information that is necessary for the purposes explained in this policy.
3. How we collect your information
We may collect your personal information when you:
Fill in a contact form
Send us an email
Make an enquiry, booking, or purchase
Sign up to a newsletter or mailing list
Interact with our website
Accept cookies or analytics tracking
4. How we use your personal information
We may use your personal information to:
Respond to your enquiries
Provide services or information you have requested
Manage bookings, orders, or customer relationships
Send updates, newsletters, or marketing emails, where you have agreed to receive them
Improve our website and services
Keep records for business, tax, or legal purposes
Protect our website from spam, fraud, or misuse
5. Our lawful basis for using your information
Under UK data protection law, we must have a lawful basis for using your personal information.
Depending on the situation, we may rely on:
Consent
For example, when you sign up to receive marketing emails or accept non-essential cookies.
Contract
For example, when we need your information to provide a service, product, booking, or order you have requested.
Legal obligation
For example, when we need to keep records for tax or accounting purposes.
Legitimate interests
For example, when we respond to enquiries, manage customer relationships, improve our services, or protect our website, provided your rights do not override our interests.
6. How long we keep your information
We will only keep your personal information for as long as necessary.
As a general guide:
Enquiry emails and contact form messages may be kept for up to 24 months
Customer, booking, or order records may be kept for up to 6 years for accounting and tax purposes
Marketing email records are kept until you unsubscribe or withdraw consent
Website analytics data may be kept according to the settings of the analytics provider we use
When we no longer need your information, we will delete it securely.
7. Who we share your information with
We do not sell your personal information.
We may share your information with trusted third parties who help us run our website or business, such as:
Website hosting providers
Email providers
Booking or payment platforms
Analytics providers
Accountants or legal advisers, where necessary
Delivery or fulfilment providers, if relevant
These third parties are only allowed to use your information where necessary to provide their services to us.
8. Cookies and analytics
Our website may use cookies and similar technologies to help it work properly, improve your browsing experience, and understand how visitors use the site.
Cookies may include:
Essential cookies needed for the website to function
Analytics cookies, such as Google Analytics
Marketing or advertising cookies, if used
Where required, we will ask for your consent before using non-essential cookies.
You can manage or disable cookies through your browser settings.
9. Marketing emails
If you sign up to receive emails from The Crafted Garden, we may use your name and email address to send updates, offers, or information about our products and services.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly at thecraftedgardenflorist@outlook.com
We will not send you marketing emails unless we have a lawful basis to do so.
10. Your data protection rights
Under UK data protection law, you have rights over your personal information. These may include the right to:
Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how we use your information
Object to how we use your information
Withdraw consent, where we rely on consent
Ask for your information to be transferred to another organisation, where applicable
To exercise your rights, contact us at thecraftedgardenflorist@outlook.com
11. How to complain
If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner’s Office, the UK regulator for data protection.
12. Links to other websites
Our website may contain links to other websites. We are not responsible for the privacy practices or content of those websites. You should read their privacy policies before providing any personal information.
13. Changes to this privacy policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.